Know who's shopping in your market, not just how many.
Some of your highest-intent shoppers are never activated. Shopper Intent & Identity resolves that anonymous activity to a real person so your team can follow up 1:1 instead of guessing.
De-anonymization
Turn unknown sessions into named, contactable households.
Intent scoring
Depth, recency, and repeat behavior rolled into one score.
Match rates you can see
Transparent reporting on how much traffic resolved and why.
CRM-ready records
Identity, signal, and score handed off in a format your CRM accepts.
From anonymous session to a real person.
The signals track behavior, the identity graph matches it to a consented household record, and what was an unknown visit becomes someone your team can actually reach.
- Page depth, revisits, and high-value actions captured on every session
- Cross-device stitching resolves the visit to one household, not one browser
- Match rate reported by source and by day — no black box
Anonymous session
Unknown visitor
- · Pricing page · 2 visits
- · Key product page ×3
- · Started a form, left
No form. No lead. No name.
Identity graph
Matches the session to a real, contactable record.
Device & browser graph
Cross-device stitching
Hashed email & IP
Consented, permissioned sources
Household address
Postal-grade validation
Resolved person
Jordan Ellis
Columbus, OH · Household match
Interested in
Premium package
Intent score 91 · contactable today
Match rate you can audit
See exactly how much traffic resolved, by source and by day — no black box.
Who's actually shopping, ranked.
Resolved isn't the same as ready. Every identity gets a score built from depth, recency, repeat behavior, and the actions that precede a real conversion for your business.
- One score from depth, return visits, high-value actions, and recency
- Tuned to your conversion patterns, so the threshold moves as your buyers do
- You see the evidence behind every score, not just the number
Jordan Ellis
Above thresholdColumbus, OH · Household match
Interested in
Premium package
What moved the score
Page depth
7 pages this session
Return visits
3 sessions in 5 days
High-value action
Started a form
Recency
Last seen 9 hours ago
Scores are tuned to your conversion patterns, so the threshold moves as your buyers do.
Threshold 75A shortlist, not a traffic report.
Instead of a session count, your team gets the handful of people who behaved like buyers this week — with the evidence attached and the noise already filtered out.
- Name-level records with the pages and actions that triggered the match
- Existing customers and open deals suppressed so you never double-touch
- Refreshed daily into the Opportunities Center and your CRM
This week
Your shortlist
Refreshed daily- JE91
Jordan Ellis
3 visits · form abandon
- AM84
Alexis Moore
Pricing page ×4
- DPSuppressed
Devon Pratt
Existing customer
Pushed straight into the Opportunities Center and your CRM.
Built to respect the rules.
Identity resolution runs on consented, permissioned sources with opt-out honored across every channel — and your data stays yours, never resold into someone else's audience pool.
- Consented, audited data partners only
- Opt-out and suppression enforced before anything reaches your team
- Your first-party data is never resold or shared
Compliance layer
Every identity passes these checks before it ever reaches your team.
Consented sources only
Permissioned, audited data partners
Opt-out honored everywhere
Instantly across email, SMS, and mail
Your data stays yours
Never resold into another audience pool
Suppression built in
Customers and open deals filtered out